Families are increasingly turning to cruise vacations for simplicity, flexibility and built-in fun — and now The Vacationeer is being recognized for helping them do just that.
The Orlando-based travel agency has been named a Pinnacle Partner by Royal Caribbean International, placing it among a select group of top-performing Royal Caribbean travel agencies nationwide. The designation reflects significant growth in Royal Caribbean cruise bookings over the past two years and reinforces The Vacationeer’s position as a leading cruise planning expert serving families and groups across the country.
A Focus on Education and Authentic Expertise
According to founder and CEO Jonathan de Araujo, the growth didn’t happen by accident.
“I think a lot of it comes from focus,” de Araujo said. “We’ve invested heavily in agent education and familiarization. When our advisors experience the product firsthand, they’re comfortable sharing it and booking it. Clients want authenticity. They want to work with someone who truly knows the product.”
That emphasis on firsthand experience has helped advisors speak confidently about Royal Caribbean cruise vacations — from ship design and dining to entertainment and destination offerings.
Why Families Are Choosing Cruises
Agency leaders say families are increasingly choosing cruises over traditional land-based vacations for convenience and flexibility.
“People really like the idea of being able to unpack once and visit multiple destinations,” said Kelly Moore, senior vice president of agency operations at The Vacationeer. “There’s something for all ages onboard. It’s an easy way to see many places at once or try something new without being tied to a single destination.”
When families compare cruise vacations with theme parks or resort stays, ease often tips the scale.
“Parents can relax while kids are enjoying the kids clubs or other activities,” Moore said. “A few hours later, everyone can be enjoying time together doing something completely different — and it’s all in one place.”
That built-in flexibility continues to drive strong demand among families seeking high-value, experience-driven vacations.
Multigenerational and Group Travel Driving Growth
The Vacationeer reports particularly strong demand in multigenerational cruise vacations and specialty group cruise bookings.
“We see a lot of multigenerational travel,” Moore said. “Many people are traveling more with extended family and friends.”
Beyond traditional family sailings, the agency has expanded its footprint in themed group cruises, bringing communities together at sea. These include the No Rules Board Cruise, which gathers a popular YouTube board game community for live shows and interactive events, as well as “CruiseVille,” a Smallville-themed sailing featuring cast appearances, Q&A sessions and fan experiences. The agency also organizes “Fans and Favorites” cruises tied to the television franchise Big Brother.
“These group cruises bring in hundreds of people at a time,” de Araujo said. “We’re not just booking families. We’re creating experiences that draw in travelers who may not have cruised before — or who may not have chosen Royal Caribbean otherwise.”
Newer Ships Influencing Booking Decisions
Travel advisors say Royal Caribbean’s newest ships are playing a significant role in booking trends.
“The newer ships are definitely showcasing all there is to do for people of all ages,” Moore said. “That makes cruising an attractive vacation option.”
From expanded entertainment venues to family-friendly neighborhoods and suite-level accommodations, Royal Caribbean’s evolving fleet continues to broaden its appeal to first-time cruisers and repeat travelers alike.
What the Pinnacle Partner Recognition Means for Clients
The Pinnacle Partner award is based on more than sales volume. Royal Caribbean evaluates agency relationships holistically — including group performance, guest preparation and overall partnership.
“One of the nice things about this award is that it’s not just about sales,” de Araujo said. “They look at your relationship with Royal Caribbean as a whole — the information we deliver to guests, how prepared they are and the experience they ultimately have. It validates the work we’ve been focusing on for the last couple of years.”
For clients, he said, the recognition offers reassurance.
“When booking travel, people want expertise and strong reviews,” de Araujo said. “Being named a Pinnacle Partner answers the question of whether we’re great travel agents for Royal Caribbean. The cruise line has identified us as a top agency to book with.”
Looking Ahead
Headquartered in Orlando, Florida, The Vacationeer serves cruise clients nationwide and specializes in Royal Caribbean cruise planning, family cruise vacations, multigenerational sailings and large group cruise bookings.
As cruise demand continues to grow heading into 2026, agency leaders say their focus remains clear: helping families plan confidently and travel well.
“It’s a great award to receive,” de Araujo said. “To now be recognized as award-winning with Royal Caribbean is something we’re very proud of.”
For families considering a Royal Caribbean cruise, the designation signals something simple — you’re working with advisors recognized by the cruise line itself for expertise, preparation and partnership.
Families interested in planning a Royal Caribbean cruise can connect with The Vacationeer’s award-winning cruise specialists to begin their vacation planning.
About the Author: Abigael Jaymes
